You Could Drive a Truck Through That End

from Laura Park, Managing Director

We’ve written extensively about how to write ends in conversation with the congregation and other sources of the board’s authority and accountability. But what happens after the board has set the vision for what will change in people’s lives over the next five to seven years of the congregation’s ministry?

One question that comes up regularly is how to respond to ambitious ends that give very little specific direction for programs and ministries. As one minister said to me, “We could drive a truck through our ends they’re so broad and open.” If you’re accountable for results on such ends, what do you do? Five suggestions:

Celebrate your opportunity. Your board trusts you to appropriately interpret its vision. The board wants your vision to influence and shape how the congregation develops and deepens. Use this opportunity to clarify for yourself, for the board, and for the congregation as a whole what it will mean to make progress together on your ends (see “Write an interpretation” below). How they respond will inform everyone about what’s truly possible for your ministry together. 
Take a second look. Are the ends really as broad as you think they are? Where are they inviting you to challenge the congregation, comfort the congregation, keep the status quo, invite change?
Invite the congregation to consider what the ends are asking of them. This works particularly well in small groups. How would they know their group’s ministry is changing lives in the way the ends identify? How might their group’s work advance the ends?
Look to the future. Most congregations re-write ends every five years. How might you help the congregation clarify and deepen their understanding of their ministry so that the next set of ends are more focused?
Make it formal: write an interpretation. You want to do this for all ends, because it answers two key questions for the board:

1. What does this end mean operationally? You want to identify what more specific outcomes will show the board appropriate progress on the end. This gives you the opportunity to put appropriate boundaries around the end, boundaries that reflect where you are as a congregation now and how far you could reasonably grow. As you get clearer about the more specific outcomes you’re working to achieve, you’ll begin to discover creative ideas for programs and ministries that respond to the end.
2. How will we know we’re making appropriate progress on the end? You want to identify what measures will show the board that you’re achieving those more specific outcomes you’ve identified.

​Want more help? We're convening study groups on writing interpretations in the fall; more information here. Or contact us to arrange for one-on-one coaching.